As an entrepreneur, I am always encountering bad business practice from big corporations, un-creative/uncaring small businesses and slow to move non profit agencies and educational institutions. So when I encounter business that offer inspiring vision couple with a powerful mission statement I take notice. Check out Delicious – The Gluten Free Bakery in Cork, Ireland.
Here is their mission statement:
Our Mission
Our company mission statement consists of 3 interrelated parts. We believe that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part.
Product Mission
To make, distribute & sell only the finest quality Gluten Free products with a continued commitment to innovation and incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and our Environment.
Economic Mission
To operate the Company on a sustainable financial basis of profitable growth, and to expand opportunities for development and the career growth for our employees.
Social Mission
To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.
Wow that is awesome. Why can’t big financial company, insurance, etc do this? Instead we need the government to baby sit these fat cats and when the government is not looking they start bullying the average consumer around. Is time for a revolution! Is time for micro-business (I will blog about this in the next couple of weeks). Is time to re-evaluate your company mission statement.
Photo – Coutesy of Morgue File – http://mrg.bz/b4MYBU
