Getting a Competitive Edge with E-Marketing Strategies

Clubs now report that an average of 15-25% of their prospects report using the Internet to either locate or learn more about their facility before visiting the club. The question isn’t will e-marketing help generate more sales but rather “Is your club tapping into the power of e-marketing to generate more sales?” Review why clubs must begin to utilize e-strategies in their marketing efforts, how e-marketing strategies actually attract more prospects than traditional marketing efforts, how Web 2.0 has changed the sales and marketing landscape forever, what are the top four e-marketing tools every club should be using and how to ensure website leads are captured and followed up.