Seven Marketing Secrets to Pump Up Your Sales

In today’s hyper-competitive fitness market, “me-too” marketing just doesn’t cut it. In this wildly entertaining seminar, learn powerful, real-life strategies for bringing new business into gyms or health facilities. Get practical tips and tools that can be implemented immediately for clear, measurable results. Specific techniques to be covered include how to encourage more “trials” of services, how to increase retention and how to drive in more referrals. Review eye-opening case studies and from-the-trenches examples of good and not-so-good marketing, and leave with solid take-away action steps to apply as soon as you return home.

Attendees will discover: • the worst marketing mistake most gyms and health facilities make • out-of-the-box direct marketing strategies for attracting new members • how to use social media to generate cheap “buzz” • the single most powerful word to use in marketing (not ‘free’ or ‘you’) • how to spot the bold, resonant “brand story” behind a fitness business